Enrich and Score HubSpot Leads

Auto-qualify new leads added to your CRM

Easy10 min setup

Enrich and Score HubSpot Leads

Auto-qualify new leads added to your CRM

1
Pull newest HubSpot companies automatically
Imported

12 new companies today

2
Find Revenue information
Revenue

$10M-$50M ARR

3
Score ICP
Score

87/100, Tier 1

4
Send updates to HubSpot
Synced

Deal updated, assigned SDR

This playbook connects your HubSpot CRM to Fluar so that every new company record is automatically enriched with estimated revenue data and scored against your ideal customer profile. Instead of manually researching each account, your sales team gets a prioritized list with fit scores already attached — within minutes of a company entering your pipeline.

How it works

1

Pull newest HubSpot companies automatically

Can be fetched once as a one-time import, or set up as an automatic sync that pulls new companies on a recurring schedule.

2

Find Revenue information

Revenue is estimated using AI — the best model for this is Fluar Agent, which combines web scraping and LLM reasoning to produce a revenue band estimate without requiring a third-party data vendor.

3

Score ICP

You define your own ICP criteria in a natural language prompt — revenue range, industry, employee count, geography, tech stack — and the AI scores each company against your definition.

4

Send updates to HubSpot

Updates are pushed directly back to HubSpot company properties. You can update the same object, create associated deals, or route to different HubSpot objects depending on the score.

What gets enriched

Company RevenueFirmographic

Estimate annual company revenue to segment accounts by commercial potential.

Example outputs:
$5M-$10M$10M-$50M$50M-$100M
ICP ScoreIntent

Score lead and account fit against your ideal customer profile criteria.

Example outputs:
92/100Strong fitNeeds review

To get started

1Connect HubSpot
2Connect AI provider
3Define ICP scoring criteria

When to use this

1.You just imported a trade show list into HubSpot and need to prioritize follow-ups before your competitors reach out.
2.Your SDR team wastes hours researching new inbound companies that turn out to be too small or outside your ICP.
3.You want to auto-assign high-fit accounts to senior AEs and route low-fit accounts to a nurture sequence.
4.Your CRM has hundreds of stale company records with no revenue or fit data, and you need to backfill them for territory planning.

What you can swap

Each step in the pipeline can be replaced with an alternative provider or enrichment.

Pull Salesforce
Luma Events
Pull newest HubSpot companies automatically
Pull HubSpot
API
Source
Jina AI
Perplexity
Find Revenue information
Apollo
Findymail
Enrich
Website Summary
Personalized Message
Score ICP
Company Revenue
Number of Employees
AI
Webhook Out
Send to Table
Send updates to HubSpot
Update HubSpot
Update Salesforce
Export

Integrations used

Frequently asked questions

Related playbooks

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Fluar is a spreadsheet-like tool for working with AI automations. Each column can research, extract, and process data automatically using internet and external tool integration.
Fluar is a product of Kyzobuilds Pte. Ltd.
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