Clay Alternatives
Best Clay alternatives
for data enrichment
Clay is powerful but complex. If you want straightforward enrichment without the overhead, here are two platforms worth trying.
What is Clay?
Clay is a GTM data platform designed for sales and marketing teams that need enrichment at scale. It connects to over 100 data providers and lets you build multi-step workflows called “tables” to enrich leads, score accounts, and automate outbound. Clay is well-established in the GTM community and trusted by large teams at companies like Canva, HubSpot, and Intercom.
The tradeoff? Clay's pricing model charges per output, which means costs can climb fast if your prompts aren't well-tuned. Key features like CRM integrations require the $800/mo plan, webhooks start at $349/mo, and bringing your own API keys costs $149/mo. For founders and small teams, this can be prohibitive.
Why switch
Where Clay alternatives win
Fluar costs up to 63% less at lower tiers, and stays competitive at scale.
No steep learning curve. Build enrichment in a familiar spreadsheet interface.
Custom AI agents are included, not an add-on. Deep research without extra tools.
Head to head
Fluar vs Clay
| Feature |  Fluar | Clay |
|---|---|---|
| AI enrichment cost | Fractional, per token e.g. 0.241 credits | Per output |
Fluar uses fractional, token-based pricing. The same enrichment that costs 2 credits in Clay might cost 0.241 credits in Fluar, because you only pay for the tokens used. | ||
| Full API | Yes | No |
| CRM integrations | All plans | $800/mo plan |
| Webhooks | All plans | $349/mo plan |
| API columns | All plans | $149/mo plan |
| Own API keys | $69/mo plan | $149/mo plan |
| Pay per use | Yes | No |
| Yearly discount | 17% | 10% |
| MCP / Claude Code | Full integration | Simplified |
| Overall cost | Efficient | Expensive if misconfigured |
| Best for | Founders, GTM Engineers, developers, n8n builders | Claygencies, scale-ups, enterprises |
Pricing
Cost per 1,000 credits
Based on pricing available online on 2026-02-10
Fluar17% off
Freckle15% offClay10% offAlternatives
What to use instead of Clay
FluarAI enrichment with transparent pricing
- Up to 63% cheaper per credit at lower tiers
- Custom AI agents for deep research
- Spreadsheet UI with no-code setup
- Built-in web scraping and OCR
FreckleData enrichment with scraping tools
- Competitive mid-tier pricing
- Built-in web scraping capabilities
- Simple export and integration options
- Good for medium-sized datasets
Ready to try the simpler option?
Start enriching data in minutes. No credit card, no sales call.