How Flim automated inbound qualification reducing ~90% of manual work
Flim is the all-in-one platform for visual storytelling, powering creative work across Hollywood, music, fashion, gaming, and beyond. Their account managers were spending 6 hours a week manually researching and classifying inbound leads. With Fluar, every signup is now automatically enriched, scored, and routed, cutting qualification time by ~90%.
Kamil Kyzo
Co-founder, Fluar
Inbound Lead Enrichment Pipeline
From raw signup to classified, language-routed lead
Flim.ai back office export
Wieden+Kennedy
United States
1,200 employees
Major ad agency
EN sequence, 3 emails
The Challenge
Flim generates hundreds of signups weekly. But turning those signups into revenue required manual research: resolving company names from domains, identifying headquarters countries for multilingual outreach, and pulling LinkedIn employee counts to classify and prioritize leads.
The process took 3 hours per batch, twice a week. General-purpose AI tools couldn't handle the volume or maintain consistent classification across hundreds of rows.
Why Fluar
Maria had tried Hunter.io and PhantomBuster, but found them too limited or too technical. She needed something she could set up herself. No developers, no code.
Fluar's spreadsheet interface matched how she already thought about the problem. She described her classification criteria in plain language, chained multiple enrichment steps in sequence, and ran the entire pipeline from a single table. What used to require 3-4 different tools happened in one place.
The Solution
Maria built a 6-step enrichment pipeline that mirrors her manual process: import signups → resolve company name → identify HQ country → pull LinkedIn employee count → AI tier classification → export to Mixmax.
The AI classification column uses her exact criteria to categorize every lead consistently. Each tier feeds into a different email sequence, sent in the prospect's language (English, French, or Spanish) based on the headquarters country Fluar identified.
The Results
What used to take 6 hours per week now takes 30 minutes. Maria spends the reclaimed time on actual selling instead of data entry.
The impact goes beyond time savings. Consistent, automated tier classification means the right agencies get the right offers faster. Outreach is more targeted, conversion rates are higher, and each converted customer has stronger long-term retention.
A single conversion is enough to justify the cost of Fluar. But with automated enrichment running twice a week across every new signup, Flim converts multiple accounts per month.
Fluar was a huge game changer. I used to do this manually for 6 hours. Now it takes 30 minutes. For my process, it's perfect and super simple.
Maria Paula Pinzon
Account Manager, Flim