How a boutique agency uses Fluar to deliver enterprise-grade research for 15 clients simultaneously
GrowthWise is a small agency punching above its weight. Using Fluar, they automated lead research, prospect enrichment, and market analysis across all client accounts, delivering results that used to require a team of analysts.
Our clients think we have a 20-person research team. It's actually just Fluar and two ops people. We can deliver the same depth of market intelligence as agencies five times our size.
Priya Sharma
Founder, GrowthWise
Client Onboarding Pipeline
New client from template to enriched prospect list in 3 days
B2B outbound starter
340 target accounts
Firmographics + tech stack
680 verified emails
680 custom first lines
CSV + dashboard updated
The Challenge
GrowthWise helps B2B startups build their outbound engine. Each client needs prospect lists, company research, ICP analysis, and ongoing enrichment. With a team of 8, servicing 15 active clients meant someone was always drowning in spreadsheet work.
The agency was turning away new business because they couldn't scale their research capacity. Hiring more analysts would eat into margins. They needed leverage, a way to multiply what their existing team could deliver.
Why Fluar
Priya had used Clay at a previous company but found the per-credit pricing made it prohibitive when running operations for multiple clients. Fluar's pricing model made it viable to run dozens of enrichment workflows across all client accounts without worrying about per-row costs.
The template system was the other selling point. Once they built a winning enrichment workflow for one client, they could replicate it for similar clients in minutes rather than rebuilding from scratch.
The Solution
GrowthWise created a standardized client onboarding template in Fluar. New clients get a pre-built project with columns for company enrichment, contact finding, email discovery, and AI-powered personalization. The team customizes the ICP scoring criteria and outreach angles for each client.
Prospect lists are automatically enriched with firmographic data, technographic signals, and recent news. AI columns generate personalized first lines and identify the best angle for outreach based on the prospect's specific situation.
Monthly reporting is automated too. Fluar aggregates enrichment stats and lead quality scores that feed directly into client dashboards.
The Results
GrowthWise went from struggling with 10 clients to comfortably managing 15, with capacity for more. Their research output increased 10x while the team size stayed the same. New client onboarding dropped from two weeks to three days.
The quality improvement was just as dramatic. Prospects received hyper-personalized outreach that referenced their specific tech stack, recent funding, or job postings. Context that would have taken an analyst 20 minutes per prospect to research manually.
Fluar isn't just a tool for us, it's a core part of our service delivery. It's what allows us to compete with agencies that have 5x our headcount.
Priya Sharma
Founder, GrowthWise